How to demo software

“With geeks, it’s probably enough to put on a nice Banana Republic black jacket over your polo shirt or turtleneck. Do NOT, for the LOVE OF ALL THAT IS GOOD, wear any clothing with writing on the outside. I know how much you love your JavaOne T-shirt, with the happy little waving tooth. Wear that to your wedding or something, not when you’re on stage. Lose the sneakers, too.”

Joel quite frequently has interesting things to say, but I’d say this one rates as one of the better posts.

“Ever wonder what the difference is between sales and marketing? The official definition is that marketing creates demand, while sales fulfils demand. Giving demos is marketing, not sales.”

How to demo software: www.joelonsoftware.com/items/2007/11/16.html
Joel on Software: www.joelonsoftware.com

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