I just finished watching the final (?) episode of the Jamie Oliver “School Dinners” program series (the show is about providing better food for school children). Apart from things like being able to concentrate better throughout the whole school day, and being in a nicer mood, the children will also learn more, learn better, learn faster, grow better, be healthier.. hmm.. is there a downside at all to this? I can’t see any.
Yes, some of it is good PR for Jamie and his restaurant. But this is also a part of the game. One needs to keep a trademark valuable to be able to carry it to its full weight. All I can say is that I’m impressed with what Jamie (and all of the people behind him) has achieved.
To top it all off, the British Prime Minister has apparently promised some 280 million UK pounds; read more.